Shannon Cherry, founder and president of Cherry Communications, will deliver a presentation entitled “Getting Social in a Crisis: How to use social media to enhance your crisis communication efforts”, to the Mohawk Valley Advertising Club on Tuesday, September 28th. The presentation will be held at the Radisson Hotel – Utica Center in Downtown Utica and is open to the public. Networking will begin at 5:00 p.m., with dinner at 6:00 p.m. and program at 7:00 p.m. Tickets for non-members are $30 at the door. To reserve a seat please email mvadclub.house@gmail.com. For more information on the presentation, contact Rachel Rossiter at 315-794-7737.
Shannon Cherry’s interactive presentation will cover trends that now need to be a part of your crisis management plan and how to incorporate social media as part of your crisis management strategy. Shannon is the founder and president of Cherry Communications and its subsidiaries: Be Heard Solutions and Penny Pinching Publicity. A former TV and newspaper journalist, She has developed hundreds of innovative public relations strategies. Her clients have appeared on the pages of USA Today, the New York Times, Money Magazine, Associated Press, and Parenting and have been featured on the Today Show, CNN, The History Channel, Good Morning America, and Oprah. An award-winning publicist and published author of two books, Shannon was named one of the top 60 business bloggers in the world & one of the top 30 PR bloggers. She was named 101 Woman on Twitter and ranked in the top five under the term publicity on Twitter.
Mohawk Valley Advertising Club is a group of advertising, communications, marketing and public relations professionals joined together for the betterment of our professions. Offering members and guests the opportunity to network and learn, Ad Club meets monthly for a full schedule of social and educational events during the Ad Club season.