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Event: Media Panel | Getting News Coverage for your Organization
Join us on Tuesday, April 30th as we have an open discussion with representatives from 5 area media outlets about how we as PR and marketing professionals can get the best news coverage for our organizations. Bring your questions!
Tuesday, April 30th
Radisson Hotel – Utica Centre
5:00 PM – Cocktail Hour
6:00 PM – Program: Media Panel
Cost: FREE for member, $30 for Guests
Includes: One free drink, heavy hor d’oeuvres, coffee and fabulous Chef’s Special desserts.
Media Representatives:
WKTV – Dave Dellecese
WUTR – Shaun Kaleta
WIBX – Jeff Monaski
YNN – Sarah Blazonis
Utica O-D – Kris Worrell
RSVP Today! – Please click the email link below.
Location: Radisson Hotel
Date/Time: Tuesday, April 30, 2013 at 5:00 pm – 7:00 pm
Event: Sandra Beckwith | Publicity in a New Media Era (RESCHEDULED FROM OCT 2012)
Local native, Utica College grad, and author of Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions as well as other books.
Sandra will speak to us about “effective publicity in a new media world.” She’ll share successful strategies for marketing and networking via social media platforms like Facebook, Twitter, and LinkedIn. Look for more on Sandra in October’s Ad Page, or visit her web site at:
Location: Radisson Hotel
Date/Time: Tuesday, March 26, 2013 at 5:30 pm – 7:30 pm
Event: The Fabulous Beekman Boys | Beekman 1802 (UPDATED)
Our January program is one you won’t want to miss – featuring Dr. Brent Ridge AND Josh Kilmer-Purcell, the Fabulous Beekman Boys and a recent winners of CBS’s “The Amazing Race”. Josh and Brent will discuss Beekman 1802 and the effectiveness of building a brand around a philosophy instead of a personality with a focus on the importance of storytelling and social media in helping define a brand’s identity.
So, who are these fabulous boys anyway and why is this program a MUST SEE ? So glad you asked! Here’s the long and the short of it…
Short Answer: Two NYC guys who bought a farm and are sharing their experiment in living better lives, season by season, neighbor by neighbor.
Long Answer: Beekman 1802 is a TV Show, Mercantile, bestselling cookbook and memoir, website and tourism destination all inspired by the Beekman 1802 farm in Sharon Springs, NY.
When NY Times Bestselling author Josh Kilmer-Purcell and his partner Brent Ridge (physician and former Vice President of Healthy Living for Martha Stewart Omnimedia) purchased the historic Beekman Farm, they had no idea that it would launch one of the “fastest growing lifestyle brands in the country.” (source: Nasdaq) Originally just a weekend getaway from their hectic NYC lives, the farm became their lifeline after both men lost their jobs within one month of each other during the recession of 2008. Faced with possible foreclosure, the pair made a decision – if they were going to save their farm, they would have to make it profitable.
After taking in a neighboring farmer and his herd of beloved dairy goats, Ridge and Kilmer-Purcell began producing soaps and cheese. As other neighbors taught them how to farm, Ridge and Kilmer-Purcell shared their city-honed skills – starting a website and Mercantile. The men began working with several other local farmers and artisans to market their goods, and the entire village came together to host seasonal festivals.
Soon the press began noticing this little farm and village that refused to give up. (New York Times, Daily News,USA Today) A television network launched a reality show about the effort that spread the Beekman message of hard work, living seasonally, and neighborly sharing around the globe. In 2012, the duo was chosen to compete on CBS’s “The Amazing Race”… and they WON!
Beekman 1802 has proven that a farm can be much bigger than its fences. The farm might just be one place on a map, but we count as our neighbors folks from all around the world.
Date: Tuesday, January 29, 2013
Time: 5:00pm cocktail hour, 6:00pm program
Place: Radisson Hotel – 200 Genesee Street, Utica
Cost: FREE for Members ($30 for guests)
Includes: One free drink, heavy hor d’oeuvres, coffee and fabulous Chef’s Special desserts.
RSVP Today! - mvadclub.house@gmail.com
Location: Radisson Hotel
Date/Time: Tuesday, January 29, 2013 at 5:00 pm – 7:00 pm
Event: David Armon | Tapping into the Unplugged
Holding an FCC license and owning a TV transmitter and antenna used to guarantee more profit year after year. Now a smartphone has more entertainment choice than a TV station — and even more than a cable box. Dave Armon will be visiting to talk about how consumers are cord cutting and how that’s impacting the way news is consumed. Marketers relying on earned and owned media should attend this program with Critical Mention President and Utica College graduate David Armon.
Location: Radisson Hotel
Date/Time: Tuesday, November 20, 2012 at 5:00 pm – 7:00 pm
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