News

I recently attended the Indie Garage Sale featuring local artists, crafters, and foodies alike. I’ve attended this show for the past three years and have continued to see it grow and grow. Each year the quality of vendors and turnout of attendees improves. The momentum this event has carried would make for an interesting local marketing case study, but a few of my observations would include: 1. Quality – When a product, service, or event speaks for itself, the marketing...

Social media, it’s the buzz hitting the marketing streets. Businesses are using it as part of their marketing mix but there are some precautionary measures that should be taken Social Media accounts for 10% of all users’ time on the internet.  Social Media is growing three times faster than the Internet’s overall growth.  Just like in the old days when companies had to figure out how to deal with email, now they have to figure out how to deal with...

With the uncertainty about the effects of Hurricane Sandy’s visit, including the possibility of widespread flooding and power outages, the Ad Club has elected to exercise prudence and cancel October’s event with Sandra Beckwith. We do hope to bring her back for a later event. See you next month!

Radio Free Hamilton is an on-line news site that serves the area surrounding Colgate University and alums around the world. Jerry Reed spent the summer and early fall recording, as storyteller, sixty-four of the Brothers Grimm Fairy Tales. While some think of them as children’s stories, they’re often bizarre, sometimes hilariously funny and frequently violent. But, when you take in consideration the stories are 200 years old, the listener gets a new appreciation for the life lessons they teach. The...

New Member Night By: Pam DelMedico, Event Chair As I’m sure you have guessed, New Member Night was a huge hit! Once again, the Saranac Brewery opened its doors to us and helped to kick off this years Ad Club season with a bang! Guests enjoyed a full hour of open bar where the beer flowed and the laughs ensued. Pumpkin Ale was served with a tasty rim of pumpkin spice sugar and Blueberry Blond was poured as a nod...

After eight years as a journalist in every beat you could imagine, three months ago I finally made the move to what journalists call the dark side – PR. I’ve discovered the dark side isn’t so dark and – surprise – I like it. But, holy moly, there’s a lot of bad PR-media interactions out there. That’s the bad news, but the good news is there are simple things public relations professionals can do to better their media relationships. Here’s...

The shifts in how we share and receive information create constant challenges for public relations pros charged with working with the media to share information and influence perceptions. “The media” has expanded to include bloggers who sometimes care less about fact-checking than their true journalism counterparts – and are often far more influential. More journalists are turning to Twitter and Facebook to find sources and get information. Got a crisis? Thanks to social media, your customers might know before you...

Congratulations to Jennifer Sumner, this month’s Ad Club survey winner. Jennifer will receive a free program admission, which she can apply toward a membership dues refund, or use as a free guest admission. In our latest survey, Jennifer said that if money, time, and location were no issue, she would you want to see Hill Holliday cofounder and advertising legend Stavros Cosmopulos present to Ad Club. Cosmopulos is well known for his advertising wisdom and witticisms. Read some of his...

If you haven’t taken our most recent survey yet, please take a moment to visit http://mvadclub.org/mohawk-valley-advertising-club/survey-2010/ and answer the question: if money, time, and location were no issue, who would you want to see as an Ad Club Presenter and why? You could win a free program admission, which can be applied toward a membership dues refund, or can be used as a free guest admission.

Thanks to Stacey Kattato and Yellowbook for sponsoring this year’s Networking Event at Danielle’s in New Hartford. It was great to see all the innovative new products and services Yellowbook offers. Want to spotlight your company’s capabilities? Why not sponsor a future Ad Club Networking Night? For information, please contact Debbie Kessler at dkessler@mapolce.com.