Featured Events

Join us on Tuesday, April 30th as we have an open discussion with representatives from 5 area media outlets about how we as PR and marketing professionals can get the best news coverage for our organizations. Bring your questions! Tuesday, April 30th Radisson Hotel – Utica Centre 5:00 PM – Cocktail Hour 6:00 PM – Program: Media Panel Cost: FREE for member, $30 for Guests Includes: One free drink, heavy hor d’oeuvres, coffee and fabulous Chef’s Special desserts. Media Representatives:...

Thanks to everyone who came to enjoy Sandra Beckwith’s excellent talk. Audience engagement was very high, and the presentation portion of the evening went quite long thanks to the many discussions she sparked. If you’d like a copy of the presentation slides, you can download them as a Power Point file here: Click this text to download Power Point Slides

Our January program is one you won’t want to miss – featuring Dr. Brent Ridge AND Josh Kilmer-Purcell, the Fabulous Beekman Boys and a recent winners of CBS’s “The Amazing Race”. Josh and Brent will discuss Beekman 1802 and the effectiveness of building a brand around a philosophy instead of a personality with a focus on the importance of storytelling and social media in helping define a brand’s identity. So, who are these fabulous boys anyway and why is this program a MUST...

Holding an FCC license and owning a TV transmitter and antenna used to guarantee more profit year after year. Now a smartphone has more entertainment choice than a TV station — and even more than a cable box. Dave Armon will be visiting to talk about how consumers are cord cutting and how that’s impacting the way news is consumed. Marketers relying on earned and owned media should attend this program with Critical Mention President and Utica College graduate David...

Radio Free Hamilton is an on-line news site that serves the area surrounding Colgate University and alums around the world. Jerry Reed spent the summer and early fall recording, as storyteller, sixty-four of the Brothers Grimm Fairy Tales. While some think of them as children’s stories, they’re often bizarre, sometimes hilariously funny and frequently violent. But, when you take in consideration the stories are 200 years old, the listener gets a new appreciation for the life lessons they teach. The...

New Member Night By: Pam DelMedico, Event Chair As I’m sure you have guessed, New Member Night was a huge hit! Once again, the Saranac Brewery opened its doors to us and helped to kick off this years Ad Club season with a bang! Guests enjoyed a full hour of open bar where the beer flowed and the laughs ensued. Pumpkin Ale was served with a tasty rim of pumpkin spice sugar and Blueberry Blond was poured as a nod...

The shifts in how we share and receive information create constant challenges for public relations pros charged with working with the media to share information and influence perceptions. “The media” has expanded to include bloggers who sometimes care less about fact-checking than their true journalism counterparts – and are often far more influential. More journalists are turning to Twitter and Facebook to find sources and get information. Got a crisis? Thanks to social media, your customers might know before you...

BRING A FRIEND! 5:30 pm, Tuesday, September 25th Saranac Brewery 1888 Tavern Special food and beer tasting with chef Art Langdon Three-hour Saranac open bar Inside look at Saranac marketing with Ad Club’s own Meghan Fraser. Meet new Ad Club members Guest fee $30—deducted from annual Ad Club dues upon joining It’s going to be a great time! Click here for more information.

Free for Members, $30 for guests Join us at Body By Design Group Fitness on Campion Road in New Hartford. The event will be catered with plenty of Apps from Zeina’s Cafe, and it’s BYOB so bring along an adult beverage of your choice (soda and water will be served)! Don’t forget to wear something easy to move in, because it’s on to our lesson–a mini-workout routine designed just for the workplace. Don’t be scared, it’s a 1/2 hour to...

Geoff Storm, Creative Service Director at TownSquare Media of Utica-Rome, oversees creative content for radio stations WLZW, WFRG, WIBX, and WODZ. Geoff has received over 15 NYS Broadcasters Association Awards for excellence in broadcasting, and in 2004, he was a Radio Mercury Awards finalist for Best U.S. Radio Station Produced Commercial. Geoff is a recipient of the Mohawk Valley’s 40 Under 40 Award. We are thrilled to honor Geoff as the 2012 Ad Person of the Year Tuesday, April 24th...