Advertising Stuff

LinkedIn is growing. As an advertising professional you should make sure your LinkedIn profile is optimized to benefit you the most. Just like a resume your linkedIn profile needs to be polished. As you build your contacts on linked in you need to show them how good you are. I read a neat article listing “five ways you can improve your LinkedIn profile today” it really hit home because it talked about simple things that linkedIn users are forgetting to...

Frequently I get asked questions about what tools people should be using for social media. In most cases I say all of them, and it’s sometimes mind blowing for the person on the receiving end who’s never tweeted a peep and only tagged their friends in the school house yard. Last night while stumbling around on the web I came across this article that provided a little guidance for the noobs who are trying to make their business social or...

If you’re into design like most of us ad club members, you might enjoy this video about typography and all the different ways people have been using it to communicate. When I first watched it reminded me of some classes I took in college where we were assigned a project to use typography to create a design for a CD case of the artist of your choice. Watching it more I realized what an effect that project had on me...

The Mohawk Valley Advertising Club will conduct a portfolio and resume review for Utica College communications, marketing, and public relations students on Wednesday, April 27. The program will be held from 3 to 5 pm in the Willard Conference Room in DePerno Hall on the Utica College campus. Students will have the opportunity to learn about the club, get career advice and feedback on their work, and learn how to make valuable connections to pursue future employment in the communications...

AIGA is bringing in a speaker to Utica on Sept 14th from Unimark International. Unimark International was innovative in expanding boundaries of design, business, and technology in the 1960s and early ’70s, sometimes leaping ahead of the norm by decades. Unimark International deserves recognition for its influence in a specific era of design history and for many ideas and achievements—in the United States, Europe, Africa, and South America—that have continuing validity beyond that era and beyond the profession of design....

To celebrate the release of The Plus Series, the next generation of the classic Pantone Matching System, Base worked with director Greg Mitnick and producer/Cool Hunting editor Ami Kealoha to give a rare look into the behind-the-scenes of the graphic design world’s color standard. 360° Color: A Peek Inside Pantone from Base on Vimeo.