LinkedIn is growing. As an advertising professional you should make sure your LinkedIn profile is optimized to benefit you the most. Just like a resume your linkedIn profile needs to be polished. As you build your contacts on linked in you need to show them how good you are. I read a neat article listing [...]
Read MoreFrequently I get asked questions about what tools people should be using for social media. In most cases I say all of them, and it’s sometimes mind blowing for the person on the receiving end who’s never tweeted a peep and only tagged their friends in the school house yard. Last night while stumbling around [...]
Read More marketing, media, resources, socialIf you’re into design like most of us ad club members, you might enjoy this video about typography and all the different ways people have been using it to communicate. When I first watched it reminded me of some classes I took in college where we were assigned a project to use typography to create [...]
Read More design, fonts, TypographyThe Mohawk Valley Advertising Club will conduct a portfolio and resume review for Utica College communications, marketing, and public relations students on Wednesday, April 27. The program will be held from 3 to 5 pm in the Willard Conference Room in DePerno Hall on the Utica College campus. Students will have the opportunity to learn [...]
Read MoreAIGA is bringing in a speaker to Utica on Sept 14th from Unimark International. Unimark International was innovative in expanding boundaries of design, business, and technology in the 1960s and early ’70s, sometimes leaping ahead of the norm by decades. Unimark International deserves recognition for its influence in a specific era of design history and [...]
Read MoreTo celebrate the release of The Plus Series, the next generation of the classic Pantone Matching System, Base worked with director Greg Mitnick and producer/Cool Hunting editor Ami Kealoha to give a rare look into the behind-the-scenes of the graphic design world’s color standard. 360° Color: A Peek Inside Pantone from Base on Vimeo.
Read More advertising, colors, fancy, graphic design, Pantone