Just like a resume your linkedIn profile needs to be polished. As you build your contacts on linked in you need to show them how good you are. I read a neat article listing “five ways you can improve your LinkedIn profile today” it really hit home because it talked about simple things that linkedIn users are forgetting to do. Like adding a picture. You can’t hide your face at a networking event, don’t do it on your online networking sites. Adding a picture will definitely help you connect with more people.
LinkedIn is great for people in advertising, it’s loaded with professionals all who one day one way or another might be needing a creative person like yourself.