Zogby Presentation Was Awesome
Our March presentation on “The Way We’ll Be” from national pollster John Zogby offered great insight into the “people of tomorrow.” They’re global, they’re connected and they’re not afraid of private information being public. They’re well traveled and expect flexible schedules and good pay. They’re tech savvy and know the answers they need are always at their fingertips. They may not have all of their facts straight on geography and world issues, but they are aware of what is happening and for the most part are more concerned with “doing the right thing” and are “for the greater good.” They’re socially responsible and expect the same from their leaders; transparency and authenticity are king. They are a no bullshit-buying crowd.
What’s more than just a great presentation, we shared our event this month with members of the Mohawk Valley Chamber. A perfect 50/50 split of Ad Clubbers and Chamber Members in attendance made it a great networking evening to boot. Plans are already in the making for our two groups to get together again, this time at Zogby International in our upcoming 2010/2011 season. Hope to see you there.
-Katie Ullman