AD CLUB STUDENT AWARDS PROGRAM

Each year at its annual Awards Night (usually the April meeting), Ad Club presents area college students with a number of cash awards that reflect significantly on the heritage of the Club.


The George B. Rea Award, longest-standing of the student awards, is presented to the top student in the Graphic Communications major (formerly Advertising Design and Production) at Mohawk Valley Community College, as determined by faculty members there. It was first awarded in 1973. The Rea award was established in 1972 as a memorial to the Club’s 1969-70 president and 1968 Ad Man of the Year. Among many other community activities, George taught part-time at MVCC. He was Director of Advertising and later Vice President of Marketing for Utica Mutual Insurance Company. He has been acknowledged as a mentor of many other Ad Club leaders.

The Floyd Eckerson Award was created in late 1982 upon the death of the Club’s 1971-72 President and 1972 Ad Man of the Year. Floyd’s career in local television sales and management at both WKTV and WUTR prompted the Board to name in his memory the award given to a Broadcasting major at Herkimer County Community College. The award was first presented in May 1982, then named for Floyd in 1983.

The Ray Simon Award is presented to the top Senior public relations/journalism student at Utica College, as selected by the PR/J faculty members. The award was created in 1982 and originally named the Utica College Award. In 1985, the name was changed by the Board to recognize the brilliant teaching career of the well-known public relations professor and author, Ray Simon, who retired from full-time teaching that year.

The William J. Heiderich Award is given to the most promising student volunteer at WPNR, Utica College’s student radio station. The award was established on the 50th anniversary of Bill’s employment with WIBX Radio, and was funded by the radio station and his colleagues and co-workers. Bill’s long history of successful sales and management at the station will be difficult to equal.