a group of advertising, communications, marketing, and public relations professionals joined together for the betterment of our professions. As you will see, we get together for a full schedule of social and educational events during the Ad Club Year.
Learn about:
• Steps to create a social media strategy
• Importance of listening to what's being said
• The right and wrong ways to engage in the space
• Examples of promotions being done right
You will walk away from this event whether you're an expert or beginner with a solid foundation of social media and some new tools for your communication toolbelt. As the Interactive Marketing Manager at BarkleyREI, Holly supervises both the online media and social media teams. She advises clients on digital online strategies and methods for achieving greater impact through comprehensive strategic communications plans. These online strategies include social media, social community manage- ment, search engine marketing, mobile, online banner advertising and e-mail marketing.
As a recognized expert in the field of online marketing, Holly has lead seminars for a variety of organizations including The National MS Society, Carnegie Mello University, The National Healthy Marriage Resource Center, Hershey Harrisburg Regional Visitors Bureau and for all the state agencies of Pennsylvania communication departments. She is a speaker at regional and national conferences regarding social media & interactive media. In 2009, she spoke at the National PRSA Travel & Tourism Conference, Pittsburgh PRSA, Missouri Governor's Conference on Tourism, National Association for College Admission Counseling Conference and HighEdWeb National Conference. A veteran with ten years planning and buying experience, Holly has bought and planned annual campaigns for PA Lottery, Rite Aid, Cub Cadet and Heritage Valley Health System. Her knowledge specialties include media research tools, integrated marketing communications plan and emerging media. Holly earned her B.A. in English Communications at Nazareth College of Rochester.